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Today we’re talking about all the strategies and tactics behind marketing your service-based business. So, seeing as you have a business to run… Let’s get right to them with 5 of my absolute best strategies to grow your business.
The first and most important thing you need to do when trying to grow and trying to market your service-based business is…
This means to give marketing the respect it deserves. Let me elaborate. Obviously, you already understand how important marketing is, after all, you’re here reading this article right now.
But the important thing is, you want to carry on this trend and continue it through all of your business. Because, when it comes to growing and marketing a service-based business, there are obvious differences between services and products.
What we’re talking about here is what the benefits are that your client is going to experience when they do business with your company. So, in the same way when we’re talking about selling a physical product where we can actually show them something…
When we’re talking about service-based businesses, we need to clearly articulate the end state that they’re going to experience. (And all the benefits that they’re going to get when doing business with your company.) Now, one of the best ways to do this is to fully express all of the benefits that your business provides. And making sure to paint this in as clear a way as possible.
This is essentially taking the pain that they’ve got, taking the solution that you have… And then painting out a clear and simple process to get them there.
Now, the better and the more clear, and the simpler you’re able to spell this process out, the better you’re gonna do when it comes to marketing your service business. This is because clarity sells. Simple sells. And confusing your customers is one of the fastest ways to lose a sale. So make your process clear.
At this point in the game, you understand marketing is important.
You know the benefits you provide. You know the pain they have. You’ve worked on bridging the gap. So what are you going to do with this content and with this marketing collateral? Well, this is where it’s really important to go to the one, two, maybe three places where your prospects spend their time online.
The key here is to make sure you really knock it out of the park for your clients by WAY overdelivering, and exceeding their expectations. This in turn is going to lead to repeat business, referrals, and far more revenue for your company.
So there you have it. The five simple steps to grow your service-based business and help you get more revenue, more sales, more leads and more customers.
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